ITB Berlin: 50th anniversary of a global success story
Berlin, Germany – In 2016 the world’s leading travel trade show is due to celebrate its 50th anniversary, marking a genuine success story “made in Berlin“.
Opening hours ITB Berlin
9 – 13 March, 10:00 am – 6:00 pm
Trade visitor entry starts daily at 9:30am
12 – 13 March, 10:00 am – 6:00 pm
When it was first launched in 1966 as a minor event covering a display area of 580 square metres it hosted nine exhibitors from five countries and was attended by 250 trade visitors. Today it has become the world’s most successful platform for the travel industry. Currently, the 26 halls on the Berlin Exhibition Grounds, with a floor space of around 150,000 square metres, are booked up.
More than 180 countries from around the world will be represented at this event by some 10,000 exhibitors. Every year at ITB international business and sales worth nearly seven billion euros are concluded on the Berlin Exhibition Grounds.
Parallel with the fair the industry’s largest travel industry convention takes place, attended by 23,000 visitors. Every year the show attracts over 110,000 trade visitors, more than 40 per cent of whom are from abroad. Since 1966 ITB Berlin has grown not merely in terms of size, exhibitors and visitors.
Over the last 50 years it has become the world’s largest travel trade show, displaying a comprehensive overview of the market that includes travel products and services from around the world and growth-intensive niche markets. It also reflects trends in society as well as technical and economic developments. As a driving force and pioneer in the tourism industry ITB Berlin always has been and still is a step ahead of the rest.